Company size
Startups
The founder is the onboarding, and the founder has other work
Every signup that matters gets a personal call, because that is the only thing that reliably works. It does not scale past a few a week, so the rest are left to a product that assumes somebody already explained it, and the conversion number quietly reflects which half a user landed in.
The numbers
20%
of free trial products convert below 2.5%, in a study of 200 B2B software products
Kyle Poyar with ProductLed and ChartMogul, January 2026
23%
of the same products convert above 25%, which is how wide the gap between the two halves is
Kyle Poyar with ProductLed and ChartMogul, January 2026
18.5%
median B2B SaaS trial to paid conversion
1Capture, free trial conversion benchmarks, 2025
What ARCY sees
ARCY gives a small team the thing it normally only gets from calls: what a user was trying to do at the step where they stopped, on every signup rather than the ten you had time for.
- The step signups stop on, from the first week of data
- What people asked the agent, in their own words, which is your roadmap input
- Struggle signals: the repeated attempt, the long pause, the field filled and cleared
- Which segments reach first value, and how long it takes them
What ARCY does
ARCY runs the repeatable half of that call inside the product, through the chat surface and the flows you authored. Install is a script tag and an identify call, so this is an afternoon, not a project.
- Answers setup questions from the sources you approved, at the moment they are asked
- Walks every signup through the step with the same flow, in both languages
- Every capability is on every plan (ADR 0098). What changes with size is capacity, not what the product can do
What it measures
Some of your signups never open ARCY at all. Same product, same window, no ARCY. At this stage the measured version of that number is worth more than the improvement itself, because it is the one an investor cannot argue with.
- ARCY compares the users it helped against the users it never touched
- Completion in both groups, per flow
- Below a minimum group size the difference is withheld, and the counts still show
+36.3% activation lift on this flow
With ARCY
42.8%
1,204 users who ran this flow
Without ARCY
31.4%
2,910 users who never used ARCY
ARCY compares the users it helped against the users who reached the same step and never used it. Both are counted as finished the same way.
Related
Stop being the onboarding
Book a walkthrough and we will turn your most repeated founder call into a published flow.