Industry
Travel and hospitality
The booking is abandoned in the last two screens, and the tab was never the only one open
A traveller picks the dates, reaches the passenger or guest details, meets a fee they did not expect or a field they cannot answer, and switches to the tab where the same trip costs the same money with less work.
The numbers
88%
of started airline bookings are abandoned before purchase
Baymard Institute, cart abandonment by industry, 2026
39%
of shoppers who abandoned for a real reason blamed extra costs revealed at checkout
Baymard Institute, checkout abandonment reasons, 2025
2 to 3%
typical conversion on a hotel's own direct booking engine, against the traffic it paid for
HotelTechReport direct booking benchmarks, reported by Skift
What ARCY sees
ARCY watches the booking the way an operator would if they could sit behind every traveller: screen by screen, on the sessions that ended without a reservation.
- The screen bookings stop on, split by device, and by the channel that sent the traveller
- What people asked the agent in the minutes before they left
- Struggle signals: the fare checked four times, the date field opened and closed, the long pause on the fee line
- Which property, route or partner loses the most travellers at the same step
What ARCY does
ARCY answers inside the booking flow, at the moment the traveller stops, through the chat surface and the flows your own team authored. It paints no tour over your pages and it sends no traveller an unprompted message.
- Answers the baggage, cancellation and deposit questions from the sources you approved
- Walks the traveller through the screen with a flow your commercial team published
- Puts the conversations and the drop-off side by side, per property and per route
What it measures
Some of your travellers never open ARCY at all. Same screens, same fares, same window, no ARCY. The difference between them and the users ARCY helped is what ARCY was worth on the booking funnel.
- ARCY compares the users it helped against the users it never touched
- Completed bookings in both groups, per flow
- Below a minimum group size the difference is withheld, and the counts still show
+36.3% activation lift on this flow
With ARCY
42.8%
1,204 users who ran this flow
Without ARCY
31.4%
2,910 users who never used ARCY
ARCY compares the users it helped against the users who reached the same step and never used it. Both are counted as finished the same way.
Related
See it on your own booking funnel
Book a walkthrough and we will look at the screen your travellers stop on, using your own numbers.