Use case
Acquisition
You paid for the signup, and then lost it to the third screen
The campaign worked. The visitor signed up. Then the product asked for a connection, a permission or a piece of data they did not have in front of them, and the account went quiet. Nothing about that is an acquisition problem, and the acquisition budget pays for it anyway.
The numbers
60%
rise in customer acquisition cost across B2B and B2C over five years
ProfitWell, published by Paddle
$2.00
median spend to acquire one dollar of new annual recurring revenue
Benchmarkit, 2025 SaaS Performance Metrics
14%
increase in the median new-customer acquisition cost ratio in a single year
Benchmarkit, 2025 SaaS Performance Metrics
What ARCY sees
ARCY starts watching at the first identified session, which is the point where the money has already been spent. It is not a web analytics tool, and nothing it reports comes from before the account existed.
- The step new accounts stop on, broken down by the campaign or channel they arrived through
- What people asked the agent in their first session, in their own words
- Struggle signals: the repeated attempt, the long pause, the field filled and cleared
- Which acquisition sources deliver accounts that stall at the same place
What ARCY does
ARCY answers inside the product, in the first session, through the chat surface and the flows your own team authored. The point is to spend the acquisition you bought, not to buy more of it.
- Answers setup questions from the sources you approved, at the moment they are asked
- Walks the new account through the step with a flow your team published
- Shows the channel report next to the stall report, so a badly converting source and a badly designed step stop looking the same
What it measures
Some of your new accounts never open ARCY at all. Same product, same campaigns, same window, no ARCY. The difference between them and the users ARCY helped is the acquisition ARCY recovered, in the currency your board already tracks.
- ARCY compares the users it helped against the users it never touched
- Completion in both groups, per flow
- Below a minimum group size the difference is withheld, and the counts still show
+36.3% activation lift on this flow
With ARCY
42.8%
1,204 users who ran this flow
Without ARCY
31.4%
2,910 users who never used ARCY
ARCY compares the users it helped against the users who reached the same step and never used it. Both are counted as finished the same way.
Related
Find out what your acquisition is already buying
Book a walkthrough and we will look at where your paid signups stop, using your own numbers.